Case study
Black Heath Metalworks
A business website for a metalwork manufacturer that explains the offer, demonstrates experience, and guides customers towards a quote request.
Visit website- Type
- Business website
- Launch
- 5 days
- Scope
- Design · Development · SEO
Challenge
Turn craftsmanship into a clear proposition.
Black Heath Metalworks makes gates, railings, balustrades and bespoke metalwork. The website needed to explain a broad offer quickly, establish trust, and make the first customer enquiry easier.
Solution
A structure built around the real customer journey.
We separated services by product type, brought completed work forward, and created a direct path from choosing a service to requesting a free quote.
Key decisions
Every screen helps the customer take the next step.
- 01
Services without trade jargon
Gates, railings, balustrades and bespoke work are presented as clear, distinct routes.
- 02
Local relevance
Service areas and page structure make it immediately clear where the company works and who the offer is for.
- 03
A faster quote request
A photo, approximate dimensions and postcode are enough to start a useful discussion.
Quote request
Real work leads to a concrete action.
Instead of a generic contact form, the website tells customers exactly what to send: a photo, a reference, approximate dimensions, and their postcode.
Launch summary
A working website in 5 days.
By day five, Black Heath Metalworks had a responsive business website with clearly structured services, examples of completed work, and a direct route to request a quote.
- Structure and key messages
- Mobile and desktop interface design
- Service and completed-project pages
- Quote request form
- Core technical SEO setup